Most magazine publishers own supplement companies and use their magazines as a means for promoting their products. Certain well-known magazines have been doing this for decades. One day, it dawned on the rest of them that more money could be made selling supplements than advertising or subscriptions. Soon, everyone jumped on the bandwagon and started supplement companies.

You see, magazines have credibility. Most people will believe anything that is printed in a "reputable" medium. After all, the magazines can't lie can they? That's why magazines are the perfect vehicles for promoting supplements.

Did you ever notice how so many magazine articles are about the latest "breakthrough" in supplements? Most of these "articles" aren't really articles at all; they are nothing more than advertisements in disguise! Editorials are much more believable than advertising; that's why it's not uncommon for a single issue of a bodybuilding or fitness magazine to have more articles about supplements than about diet or training!

Even if a magazine doesn't have a vested interest in a particular line of supplements, you still can't count on them to reveal the whole truth to you because they don't want to offend the deep-pocketed companies that are spending big money to advertise.

A full-page ad in a high circulation national magazine can cost tens of thousands of dollars. With this kind of money at stake, do you think any magazine will print an article about how supplements don't work and on the very next page run an ad for the same supplements they are knocking? Not very likely is it?

This is the same reason you usually get better investing advice from the smaller, lesser-known financial newsletters than you do from the major financial magazines and newspapers; because the major publishers don't want to write editorials that will upset the advertisers.

The bottom line? Don't believe everything you read. Question everything. Use your head. Use common sense and your own good judgement. Beware of hidden motives. Just because it's right there in black and white doesn't mean it's true.

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