Losing fat is simple, but (for most people) it is NOT easy. There's a big difference between simple and easy:

"Simple" means that there is nothing complicated about the process - it's like algebra; if you use the proper formula, you always get the correct outcome.

"Easy" implies that something can be done with little or no effort. Anyone who tells you they've "discovered" an easy way to lose fat is lying.

Getting a lean and muscular body requires two things:

1) You must be willing to work hard
2) You must be patient

The problem with many people is that they shy away from anything that appears to be hard work. They are always looking for short cuts. As soon as they see something that promises results "quickly," "easily," "effortlessly," "while they sleep," "without exercise," and so on, they whip out their wallets and fall hook, line and sinker.

Shortcuts always fail! Take a shortcut and you're bound to get lost - or smack into a brick wall!

Everything worth having in life has a price attached to it - EVERYTHING! If you want to have a lean and muscular body, you must be willing to pay the price for a lean and muscular body. STOP looking for easy ways. Just pay the price.

Your results will come in direct proportion to the amount of effort you put in. You can only reap what you sow.

Make no mistake; people who have great bodies, especially bodybuilders and fitness models, have worked very hard for a very long time to get where they are. The best natural bodybuilders in the world (Skip Lacour, for example) are in their mid to late 30's and they have been training for 10 to 15 years.

You wouldn't expect to step out on a golf course for the very first time and hit the ball like Tiger Woods would you? Of course not! In fact, you'd probably have a hard time keeping the ball on the course. Then how could you possibly expect to start a diet or walk into the gym for the first time and get results quickly and easily? You can't! Mastery of any sport or skill takes time and effort. Getting in shape is no different.